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Disclaimer : As with any digital marketing campaign, your individual results may vary. I have friends that have averaged even more than that over I'm talking thousands of hours of play. Skip to content. Eric Siu: Got it. Eric Siu: Awesome, so how much is membership? So how I got into this whole thing is about fifteen years ago I graduated from college with a Math Degree, and I was working at Red Robin, waiting tables, and I had absolutely no ambition. So I was playing blackjack and I was down, but all of a sudden it kicked in, and I was like, holy crap, now I can focus on everything. And I spent, I don't know, ten hours writing it, it's incredibly thorough, I took pictures with my DSLR Camera, and put it on the internet, and reached out to some people and nothing happened, and then six Growth Everywhere - Colin Jones Page 4 of 9 months later, I realize, I'm number one on Google for it, and I've stayed number one ever since. I got sick of running it, and the core group of players, myself included, we had all run our courses far as the best blackjack games that we could play around the country, and it wasn't as profitable in the last year or two as it had been in the first five or six, and I decided to take the plunge and move onto something else and I don't regret it. So if you're ready for a value packed interview, listen on. Eric Siu: Great, and then is there a different price for the bootcamp? Eric Siu: Great, so what would be like an average winning number per session and average loss? One is primarily a membership, and the membership has a video course that's like an incredibly There's a forum where people can get questions answered, and share stories and tell all that stuff. Show transcript Colin Jones: I won about six hundred thousand dollars beating casinos, and then my buddy and I went on and started a team that beat casinos for close to four million dollars over the course of about seven or eight years. What do you guys do exactly, how do you guys make money? And we think you'd be valuable. Eric Siu: Ten or twenty thousand? Whereas before, usually in my normal mode, if they deal too quickly, I can't count right, I just can't because I haven't been trained by you. Eric Siu: So when you're If I'm going on a trip to Vegas for four days, I'm going to bring seventy or eighty thousand dollars with me, just to make sure I have enough money to weather any sort of losing streak, I'm going to have, because it's all about the long run, playing hundreds or thousands of hours and letting the math work it's way out. So if you actually enjoy the content and you'd like to hear more of it, please support us by leaving us a review and subscribe to the podcast as well. Colin Jones: So, there's a thing called, "Basic Strategy", and it's like the proper way to play every single hand of Blackjack, and it is you know, some MIT people figured this out with very, very, early computers I think in the very early sixties. Eric Siu: How long? Colin Jones: Yeah, so there's two halves to it. Here's your host, Eric Siu. Single Grain is a digital marketing agency that helps companies like Uber, Amazon and Salesforce grow their revenues online using SEO and paid advertising. What's the most effective thing? I get to see people have success with it, and I work about two or three hours a day, and have a small team of part time friends that help with it, and it's a good gig. It always drove me nuts that I couldn't rank number one for the phrase "how to count cards," because that's exactly what we're about. When I got into it, I was 22, 23, and I wasn't thinking I was going to do it forever, and it actually a lot longer than I anticipated. Don't miss out - we'll share tactics from the exclusive inbound marketing playbook that gets us millions of site visits and Fortune clients. I was trying to get my home page to [inaudible ] for it, or just mediocre content, so I looked at what other people had, and I decided, mine's going to be better, mine's going to be more thorough, it's going to have a better user experience, everything. Auto Announcer: Do you want to impact the world and still turn a profit? Colin Jones: Gosh, I mean ten or twenty thousand. It took time but now, we're number one for all the big keywords related to card counting. I was fortunate, I had a friend that actually owned a small SEO firm, and I had him take a look and he was like, "Colin you've got a conversion problem here, I don't even know what you want me to do when I show up on your website. And what, just for everyone to Colin Jones: Yeah, so I would look at what other people were doing that were outranking me for something like how to count cards, and some of it was frustrating because it was like, Wikipedia, but other people, they had a decently written page that was pretty thorough, and I realized I didn't really have that. Why did you guys decide to stop? Colin Jones: Oh man, that's a great question. Colin Jones: It was on Netflix for a couple years. So I had to basically go from knowing nothing about internet marketing to becoming an SEO expert and it's worked. Colin Jones: Over time it just seemed to run its course. Colin Jones: So we were called, it was kind of a tongue in cheek name, but we were called, "The Church Team" because we had friends from our churches that would ask us if we would train them how to play blackjack, and if they could play on our bankroll, and so it was a friend of ours who said, "What is this? Colin Jones: It's going great. Eric Siu: Great, and I mean how many customers or members do you have today, and what do revenues look like? You know what's interesting, the only time I haven't done card counting much, because the only time it's going to work for me is if maybe I'm like on Adderall or something and literally the one time I was on Adderall at a bachelor party, they basically all wanted to go to a strip club, I just wasn't interested. And what was the team called? Honestly, most everything I learned about business was from being a card counter, and then running a Blackjack team. Thanks so much. Colin Jones: Yeah, gosh I was just kind of flailing for that first year, trying to figure out what I was doing. And somewhere in the middle there, we thought, let's put this on the internet and behind a paywall, and when I got sick of running a team, I started focusing on Blackjack Apprenticeship where we train others how to legally beat blackjack with card counting. Colin Jones: Yeah, totally. Eric Siu: Wow, great. So if the rest of you want to know the exact story, you can dive into that. And I didn't want to have to work evenings at a restaurant or anything or become a teacher or something I thought I'd probably hate, so I tried my hand at card counting, it worked, and turned it into a successful living for about ten years playing myself. If you play that way, the casino has half a percent advantage over you, so that means that if you bet a hundred dollars, the casinos expecting to make fifty cents off of you on that hand. And that's the way I think through all of my business decisions. Welcome to Growth Everywhere, this is the show where you'll find real conversations with real entrepreneurs. And gambling related stuff is actually fairly competitive because there's lots of people that just want to plaster online casino ads on their site and so a lot of SEO experts, especially Black Hat people, were ranking really well back in the day, but for how to count cards, I finally just said, okay, I'm going to create the world's best page on how to count cards. I think now it's on Amazon, iTunes, stuff like that. Eric Siu: Wow, okay. It also has a bunch of training drills, and we even have a thing that's like Yelp for card counters, so you can scout out games before you go to a new city. Diving into the card counting a little bit, what's like the typical house advantage, and then what kind of advantage do you gain once you start card counting? Thank you for answering this poll. Colin, how's it going? Eric Siu: Before we jump into today's interview, if you guys could leave a review and a rating and also subscribe as well, that would be a huge help to the podcast. So for business, it's all about figuring out what's going to add value, and implementing it, not worrying about the short term, just how can it create more value for my customers, how can it do the right things over and over, and trusting that it's going to pay off. Eric Siu: Great, okay. Eric Siu: Got it, cool. Anyway, once the count became positive, I think I was just being reckless and I got lucky just because I thought there was this magical number in my head.{/INSERTKEYS}{/PARAGRAPH} I actually just read something earlier about Eric Siu: Cool, is it on Netflix or anything? Eric Siu: Wow, awesome, and so how long did that take you and what were you doing there? And then I met my wife, and we decided to get married, quit our jobs and had no income. Then I've done a good job of reaching out to people saying, "Hey, can we have this resource? As card counters, if we do the right decisions, than we have these swings of hundreds or thousands or tens of thousands of dollars that we're actually creating value, pennies or dollars at a time. All right, everybody today we have Colin Jones, who runs Blackjack Apprenticeship, which allows you to practice your card counting skills and improve your game. So then I did the exact same thing, for even bigger phrases like, "Blackjack Strategy" that I never thought I could be number one for, I thought, hey if I could get in the top ten, that'd be huge, but no, we've been number one for about a year, for even bigger phrases like, "Blackjack Strategy". But what I was doing, it's taken some time but initially, I kind of created a bunch of pillar content around the big phrases I wanted to rank for and over time I adopted the skyscraper technique so a couple pages have been hugely successful. Then you're in the right place. And I get a hand full of professional card counter friends to come and help do hands on training with a group of people, we just had one this last weekend. Colin Jones: Yeah, it's great. So that's half the business, the other half is what we call Blackjack bootcamps, and these are live events that we host in Vegas. They'll share everything from their biggest struggle, to the exact strategies they use on a daily basis. The church team? So we as card counters, we actually, we play this proper way, but we also know how to bet So for card counters, we know when we have the advantage basically, and we bet accordingly. Colin Jones: That's a good question. All right, well let's talk about today's business. Eric Siu: So I guess, why don't you tell us a little bit about who you are and what you do over there at Blackjack Apprenticeship? {PARAGRAPH}{INSERTKEYS}Hey everyone! Better than the competition, there should be no excuse for mine to not rank number one, other than perhaps Link Profile. Eric Siu: Great, and so how are you acquiring customers right now? So if you're not a card counter, that hand is probably worth fifty cents to the casino. Eric Siu: Great, and what has card counting taught you about business?